Statistics
Publications
3
Citations
61
H-Index
3
Active since
2014
Affiliations
Karen Russo Donovan is an author at West Virginia University specializing in marketing management, religious law, and cross-cultural consumer behavior.
Publications per year
2014–2019
3
3
How confusion impacts product labeling perceptions
M. Paula Fitzgerald, Karen Russo Donovan, Jeremy Kees et al. · Journal of Consumer Marketing · 2019 · 33 citations
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