Shailja Bhakar

Publications

215

Citations

H-Index

2013

Active since

Affiliations

Atal Bihari Vajpayee Indian Institute of Information Technology and Management(Current)

Shailja Bhakar is an author at Atal Bihari Vajpayee Indian Institute of Information Technology and Management specializing in customer satisfaction, purchase intention, and interactive marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchPurchase IntentionCustomer SatisfactionInteractive MarketingAdvertisingBrand Equity

Publications per year

2013–2017

Publications

Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention?

Justin Paul, Shailja Bhakar · Journal of Promotion Management · 2017 · 132 citations

Customer Satisfaction, Consumer Research, Celebrity Image Congruence +16

RELATIONSHIP BETWEEN COUNTRY OF ORIGIN, BRAND IMAGE, AND CUSTOMER PURCHASE INTENTIONS

S. S. Bhakar, Shailja Bhakar, Shilpa Bhakar · The Far East Journal of Psychology and Business · 2013 · 46 citations

Analysis of the Factors Affecting Customers’ Purchase Intention: The Mediating Role of Customer Knowledge and Perceived Value

Shailja Bhakar, Shilpa Bhakar, Abhay Dubey · Advances in Social Sciences Research Journal · 2015 · 27 citations · Full text

Customer Experience, Customer Satisfaction, Mediating Role +17

Customer Satisfaction or Service Quality - Identifying Mediating Variable and Evaluating Behavioral Intention Model in Hotel Industry: An SEM Approach

Shailja Bhakar, S. S. Bhakar, Shilpa Bhakar · Research Journal of Social Science & Management · 2015 · 10 citations

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