S. S. Bhakar

Publications

187

Citations

H-Index

2013

Active since

Affiliations

Atal Bihari Vajpayee Indian Institute of Information Technology and Management(Current)

S. S. Bhakar is an author at Atal Bihari Vajpayee Indian Institute of Information Technology and Management specializing in management, business, and consumer behavior.

ORCID

Top concepts

ManagementBusinessMarketingBrand AwarenessConsumer BehaviorConsumer ResearchBrand LoyaltyBrand DevelopmentCustomer SatisfactionTrust

Publications per year

2013–2021

Publications

RELATIONSHIP BETWEEN COUNTRY OF ORIGIN, BRAND IMAGE, AND CUSTOMER PURCHASE INTENTIONS

S. S. Bhakar, Shailja Bhakar, Shilpa Bhakar · The Far East Journal of Psychology and Business · 2013 · 46 citations

Examining the Impact of Role Overload on Job Stress, Job Satisfaction and Job Performance-A study among Married Working Women in Banking Sector

Monika Mittal, S. S. Bhakar · International Journal of Management Studies · 2018 · 44 citations · Full text

Job Satisfaction, Workforce Development, Role Overload +8

Effect of Corporate Image on Brand Trust and Brand Affect

Nischay K. Upamannyu, S. S. Bhakar, Mansi Gupta · 2014 · 25 citations

Brand Equity, Brand Affect, Positioning (Marketing) +15

RELATIONSHIP BETWEEN BRAND IMAGE AND STORE IMAGE AS DRIVERS OF REPURCHASEINTENTION IN APPAREL STORES

Pooja Bhakuni, Sneha Rajput, Bhuvanesh Kumar Sharma et al. · Gurukul Business Review · 2021 · 19 citations

Antecedents of Customer Loyalty and Word of Mouth: A Study on Consumer Durables in Emerging Economies

Nischay K. Upamannyu, Sneha Rajput, S. S. Bhakar · FIIB Business Review · 2021 · 16 citations

Customer Experience, Customer Satisfaction, Positive Wom +16

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