Concepedia

Mansi Gupta

MG

2

Publications

98

Citations

2

H-Index

2014

Active since

Affiliations

Indian Institute of Foreign Trade(Current)

Mansi Gupta is an author at Indian Institute of Foreign Trade specializing in consumer behavior, management, and brand equity.

ORCID

Top concepts

Publications per year

2014–2021

2

Publications

2

Examining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework

Preeti Tak, Mansi Gupta · Journal of Internet Commerce · 2021 · 73 citations

Effect of Corporate Image on Brand Trust and Brand Affect

Nischay K. Upamannyu, S. S. Bhakar, Mansi Gupta · 2014 · 25 citations

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