Concepedia

Leilei Gao

LG

9

Publications

560

Citations

9

H-Index

2008

Active since

Affiliations

Chinese University of Hong Kong(Current)

Stanford University

Leilei Gao is an author at Chinese University of Hong Kong specializing in business, behavioral economics, and behavioral decision making.

Top concepts

BusinessEconomicsConsumer ResearchBehavioral EconomicsBehavioral Decision MakingFinanceMedicineMarketingOogenesisEmbryology

Publications per year

2008–2024

9

Publications

9

The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence

Leilei Gao, S. Christian Wheeler, Baba Shiv · Journal of Consumer Research · 2008 · 356 citations

The positive effect of assortment size on purchase likelihood: The moderating influence of decision order

Leilei Gao, Itamar Simonson · Journal of Consumer Psychology · 2015 · 45 citations

Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition

Yan Zhang, Leilei Gao · Journal of Consumer Research · 2016 · 31 citations

The Small Predicts Large Effect in Crowdfunding

Tingting Fan, Leilei Gao, Yael Steinhart · Journal of Consumer Research · 2020 · 31 citations

Behavioral Decision Making, Consumer Research, Social Influence +17

The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect

Leilei Gao, Yanliu Huang, Itamar Simonson · Journal of Marketing · 2014 · 28 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +21

Rows per page

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