Roger J. Calantone is an author at Temple University specializing in business strategy, management, and marketing.
Top concepts
BusinessMarketingManagementBusiness StrategyBrandingBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand Management
Publications per year
1993–1997
2
2
Brand Equity in the Business‐to‐Business Sector
Geoffrey L. Gordon, Geoffrey L. Gordon, Roger J. Calantone et al. · Journal of Product & Brand Management · 1993 · 193 citations
Rows per page
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