Concepedia

Michael J. Dorsch

MJ

20

Publications

1.3K

Citations

18

H-Index

1990

Active since

Affiliations

Clemson University(Current)

Louisiana State University

University of Nebraska–Lincoln

Pennsylvania State University

Michael J. Dorsch is an author at Clemson University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessCustomer SatisfactionConsumer ResearchAdvertisingCommunicationConsumer BehaviorInteractive MarketingMarketing Communication

Publications per year

1990–2019

20

Publications

20

Assessing the Theatrical Components of the Service Encounter: A Cluster Analysis Examination

Stephen J. Grove, Raymond P. Fisk, Michael J. Dorsch · Service Industries Journal · 1998 · 181 citations

Performance Studies, Cluster Analysis Examination, Service Research +15

Can Tourism Providers Buy their Customers’ Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty

Duarte B. Morais, Michael J. Dorsch, Sheila J. Backman · Journal of Travel Research · 2004 · 135 citations

Customer Experience, Customer Satisfaction, Tourism Management +23

Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types

Marko Grünhagen, Michael J. Dorsch · Journal of Small Business Management · 2003 · 129 citations

An action strategy approach to examining shopping behavior

William R. Darden, Michael J. Dorsch · Journal of Business Research · 1990 · 93 citations

Customer Satisfaction, Behavioral Sciences, Interactive Marketing +7

Consumer intentions to use a service category

Michael J. Dorsch, Stephen J. Grove, William R. Darden · Journal of Services Marketing · 2000 · 83 citations

Service Provider, Customer Satisfaction, Consumer Intentions +15

Rows per page

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