Lynette M. McDonald

Corporate social responsibility and bank customer satisfaction

Lynette M. McDonald, Sharyn Rundle‐Thiele · International Journal of Bank Marketing · 2008 · 273 citations

Management, Marketing, Marketing Management +17

Stakeholder reactions to company crisis communication and causes

Lynette M. McDonald, Beverley Sparks, A. Ian Glendon · Public Relations Review · 2010 · 190 citations · Full text

Social Sciences, Communication, Organizational Behavior +13

Impact of corporate social responsibility initiatives on Taiwanese banking customers

Lynette M. McDonald, Chia Hung Lai · International Journal of Bank Marketing · 2011 · 141 citations

Business, Marketing, Banking +12

Incorporating Attributional Theory and the Theory of Reasoned Action Within an Affective Events Theory Framework to Produce a Contingency Predictive Model of Consumer Reactions to Organizational Mishaps

Charmine E. J. Härtel, Janet R. McColl‐Kennedy, Lynette M. McDonald · Queensland's institutional digital repository (The University of Queensland) · 1998 · 49 citations

Social Sciences, Marketing, Social Psychology +12

Back to the future: Is strategic management (re)emerging as public relations' dominant paradigm?

Lynette M. McDonald, Aparna Hebbani · Queensland's institutional digital repository (The University of Queensland) · 2011 · 16 citations

Social Sciences, Communication, Strategic Management +6