Yiming Tang

Managing customer relationships in the emerging markets – guanxi as a driver of Chinese customer loyalty

Liane W.Y. Lee, Yiming Tang, Leslie S.C. Yip et al. · Journal of Business Research · 2017 · 101 citations · Full text

Business, Marketing, Marketing Management +14

Marketing and business performance of construction SMEs in China

Yiming Tang, Paul Wang, Yuli Zhang · Journal of Business and Industrial Marketing · 2007 · 61 citations

Business, Construction Management, Marketing +8

<i>Hukou</i>status and social exclusion of rural–urban migrants in transitional China

Fei Guo, Yiming Tang · Journal of Asian Public Policy · 2010 · 45 citations

Social Sciences, Sociology, Urban Studies +14

A Comparative Study on International Marketing Mix in China and India: The Case of McDonald's

Chan S. Yeu, Kong Chan Leong, Lee C. Tong et al. · Procedia - Social and Behavioral Sciences · 2012 · 22 citations · Full text

Business, Marketing, Marketing Management +13

Green power electricity, public policy and disjointed incrementalism

Brian Low, Yiming Tang, Milind Medhekar · Journal of Business Research · 2011 · 15 citations

Public Affairs, Environmental Policy, Public Policy +14