Concepedia

Author

Lee C. Tong

Northern University of Malaysia

Also Known As

Lee C. Tong, Lee Tong

2

Publications

23

Citations

1

H-Index

0

Concepts

All Affiliations

Northern University of Malaysia
LC

About

Lee C. Tong is an author at Northern University of Malaysia.

Lee C. Tong

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1

Publications

22

Citations

1

H-Index

YearCitations

A Comparative Study on International Marketing Mix in China and India: The Case of McDonald's

Chan S. Yeu, Kong Chan Leong, Lee C. Tong,

Procedia - Social and Behavioral Sciences

2012

22

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