Concepedia

Liane W.Y. Lee

LW

Statistics

Publications

2

Citations

111

H-Index

2

Active since

2017

Affiliations

Curtin University(Current)

Liane W.Y. Lee is an author at Curtin University specializing in customer loyalty management, customer engagement, and relationship marketing.

Publications per year

2017–2021

2

Publications

2

Managing customer relationships in the emerging markets – guanxi as a driver of Chinese customer loyalty

Liane W.Y. Lee, Yiming Tang, Leslie S.C. Yip et al. · Journal of Business Research · 2017 · 101 citations · Full text

, , +14

Adopting big data to create an “outside-in” global perspective of guanxi

Liane W.Y. Lee, Piyush Sharma, Bradley R. Barnes · Journal of Business Research · 2021 · 10 citations · Full text

, , +8

1–2 of 2