Statistics
Publications
8
Citations
562
H-Index
8
Active since
1986
Affiliations
National University of Singapore(Current)
Chow‐Hou Wee is an author at National University of Singapore specializing in marketing, business, and advertising.
Publications per year
1986–2000
8
8
Sex role portrayal in television advertising
Chow‐Hou Wee, M Choong, Siok‐Kuan Tambyah · International Marketing Review · 1995 · 45 citations
Consumer Sentiment towards Marketing in Hong Kong
Chow‐Hou Wee, Mable Chan · European Journal of Marketing · 1989 · 34 citations
The Effect of an Audio Stimulus
May O. Lwin, Chow‐Hou Wee · Journal of International Consumer Marketing · 1999 · 22 citations
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