Statistics
Publications
1
Citations
45
H-Index
1
Active since
1995
Affiliations
National University of Singapore(Current)
M Choong is an author at National University of Singapore specializing in television audience demographics, social sciences, and advertising psychology.
Publications per year
1995–1995
1
1
Sex role portrayal in television advertising
Chow‐Hou Wee, M Choong, Siok‐Kuan Tambyah · International Marketing Review · 1995 · 45 citations
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