Concepedia

Thomas Leicht

TL

5

Publications

386

Citations

5

H-Index

2017

Active since

Affiliations

University of Leicester(Current)

Université Paris Nanterre

Universitat Rovira i Virgili

Thomas Leicht is an author at University of Leicester specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementBrand ManagementConsumer ResearchTourismBrandingBrand EquityBrand StrategyBrand Awareness

Publications per year

2017–2020

5

Publications

5

Consumer innovativeness and intentioned autonomous car adoption

Thomas Leicht, Anis Chtourou, Kamel Ben Youssef · The Journal of High Technology Management Research · 2018 · 191 citations

Marketing, Innovation Adoption, Business +7

Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement

Kamel Ben Youssef, Thomas Leicht, Lidia Marongiu · Journal of Strategic Marketing · 2018 · 111 citations

Customer Satisfaction, Tourism Management, Digital Marketing +20

The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context

Kamel Ben Youssef, Thomas Leicht, Michela Pellicelli et al. · Journal of Strategic Marketing · 2017 · 59 citations · Full text

Customer Satisfaction, Socially Responsible Product, Brand Strategy +20

Exploring destination brand disengagement in a top-down policy context

Narcís Bassols, Thomas Leicht · Journal of Place Management and Development · 2020 · 15 citations

Brand Strategy, Consumer Research, Destination Management +20

Place marketing, evolutionary theories and the management of multifaceted destinations: Cartagena, Colombia, as a study case

Narcís Bassols, Thomas Leicht · Tourism and Hospitality Research · 2020 · 10 citations

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