Kamel Ben Youssef

Consumer innovativeness and intentioned autonomous car adoption

Thomas Leicht, Anis Chtourou, Kamel Ben Youssef · The Journal of High Technology Management Research · 2018 · 196 citations

Management, Marketing, Marketing Management +11

Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement

Kamel Ben Youssef, Thomas Leicht, Lidia Marongiu · Journal of Strategic Marketing · 2018 · 117 citations

Management, Marketing, Tourism Management +16

The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context

Kamel Ben Youssef, Thomas Leicht, Michela Pellicelli et al. · Journal of Strategic Marketing · 2017 · 63 citations · Full text

Business, Marketing, Marketing Management +13

Metaverse and the fashion industry: A systematic literature review

Giorgia Profumo, Ginevra Testa, Milena Viassone et al. · Journal of Global Fashion Marketing · 2023 · 50 citations

Business, Marketing, Marketing Management +17