Concepedia

Ginevra Testa

GT

Statistics

Publications

3

Citations

69

H-Index

3

Active since

2023

Affiliations

University of Genoa(Current)

Ginevra Testa is an author at University of Genoa specializing in international business, media entrepreneurship, and global strategy.

ORCID

Top concepts

Publications per year

2023–2024

3

Publications

3

Metaverse and the fashion industry: A systematic literature review

Giorgia Profumo, Ginevra Testa, Milena Viassone et al. · Journal of Global Fashion Marketing · 2023 · 45 citations

Social media platforms use in startups’ international marketing strategies: a multiple case study

Mirko Olivieri, Ginevra Testa · International Marketing Review · 2024 · 12 citations

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Measuring Digital Sustainability Paying Attention to the Economic, Social, and Environmental Dimensions: A European Perspective

Andrea Ciacci, Enrico Ivaldi, Lara Penco et al. · Social Indicators Research · 2024 · 12 citations

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