Concepedia

Milena Viassone

MV

Statistics

Publications

16

Citations

898

H-Index

15

Active since

2010

Affiliations

University of Turin(Current)

University of Nicosia

University of Genoa

Middlesex University

University of Calabria

Milena Viassone is an author at University of Turin specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingBusiness StrategyDigital MarketingConsumer ResearchStrategic ManagementInteractive MarketingTechnologyAdvertising

Publications per year

2010–2023

16

Publications

16

Engaging consumers on new integrated multichannel retail settings: Challenges for retailers

Eleonora Pantano, Milena Viassone · Journal of Retailing and Consumer Services · 2015 · 265 citations · Full text

Customer Experience, Digital Marketing, Interactive Marketing +12

Demand pull and technology push perspective in technology-based innovations for the points of sale: The retailers evaluation

Eleonora Pantano, Milena Viassone · Journal of Retailing and Consumer Services · 2013 · 153 citations · Full text

Consumer-driven Product Development, Customer Satisfaction, Demand Pull +15

Has COVID-19 pushed digitalisation in SMEs? The role of entrepreneurial orientation

Lara Penco, Giorgia Profumo, Francesca Serravalle et al. · Journal of Small Business and Enterprise Development · 2022 · 60 citations

Digital Business, Digital Marketing, Media Innovation +19

Value co-creation in the beverage and food industry

Giuseppe Tardivo, Alkis Thrassou, Milena Viassone et al. · British Food Journal · 2017 · 58 citations · Full text

Customer Satisfaction, Consumer Research, Brand Strategy +16

Inclusive or exclusive? Investigating how retail technology can reduce old consumers’ barriers to shopping

Eleonora Pantano, Milena Viassone, Rosy Boardman et al. · Journal of Retailing and Consumer Services · 2022 · 56 citations · Full text

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