Rosy Boardman

Attention and behaviour on fashion retail websites: an eye-tracking study

Rosy Boardman, Helen McCormick · Information Technology and People · 2021 · 59 citations · Full text

Customer Satisfaction, Engineering, Digital Marketing +24

Shopping channel preference and usage motivations

Rosy Boardman, Helen McCormick · Journal of Fashion Marketing and Management · 2018 · 56 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Popular Shopping Channel +21

Inclusive or exclusive? Investigating how retail technology can reduce old consumers’ barriers to shopping

Eleonora Pantano, Milena Viassone, Rosy Boardman et al. · Journal of Retailing and Consumer Services · 2022 · 56 citations · Full text

The impact of product presentation on decision-making and purchasing

Rosy Boardman, Helen McCormick · Qualitative Market Research An International Journal · 2019 · 49 citations · Full text

Consumer Study, Consumer Research, Communication +18

Why do online retailers succeed? The identification and prioritization of success factors for Indian fashion retailers

Vineet Kaushik, Arpita Khare, Rosy Boardman et al. · Electronic Commerce Research and Applications · 2019 · 41 citations

Customer Satisfaction, Online Customer Behavior, Interactive Marketing +11