C. Merle Crawford - Concepedia

Author

C. Merle Crawford

University of Michigan

Also Known As

B LITTLE, C Crawford, C Merle Crawford, C. Merle Crawford, C.M. Crawford, C.Merle Crawford, Carolyn M. L. Crawford

Publications

2.1K

Citations

H-Index

Concepts

All Affiliations

University of Michigan American Marketing Association Agricultural Marketing Service Graduate School USA

About

C. Merle Crawford is an author at University of Michigan specializing in business, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	13	13	1.3K
2	Management	11	11	1.1K
3	Engineering	5	5	545
4	Economics	3	3	511
5	Law	1	1	16

C. Merle Crawford

Publications

1.3K

Citations

H-Index

Page 1

	Year	Citations
The hidden costs of accelerated product development C. Merle Crawford Journal of Product Innovation Management American IndustryHidden CostsNew Product QualityIndustrial OrganizationProduct Management	1992	290
Marketing Research and the New Product Failure Rate C. Merle Crawford Journal of Marketing Marketing AnalyticsCustomer SatisfactionConsumer-driven Product DevelopmentDigital MarketingInnovation	1977	181
New Product Failure Rates — Facts and Fallacies C. Merle Crawford Research Management ReliabilityResearch ManagementReliability EngineeringEngineeringNew Product Failure	1979	156
An Evolutionary Approach to Product Growth Theory Gerard J. Tellis, C. Merle Crawford Journal of Marketing EngineeringIndustrial EngineeringProduct Growth TheoryProduct GrowthLife Cycle Management	1981	140
New Product Failure Rates: A Reprise C. Merle Crawford Research Management ReliabilityResearch ManagementReliability EngineeringEngineeringNew Product Failure	1987	124
Marketing Research and the New Product Failure Rate C. Merle Crawford Journal of Marketing Marketing AnalyticsCustomer SatisfactionConsumer-driven Product DevelopmentDigital MarketingInnovation	1977	107
Attitudes of Marketing Executives toward Ethics in Marketing Research C. Merle Crawford Journal of Marketing Advertising EthicsAdvertisingEthical CriticismMedia MarketingResearch Directors	1970	96
An Evolutionary Approach to Product Growth Theory Gerard J. Tellis, C. Merle Crawford Journal of Marketing EngineeringIndustrial EngineeringProduct Growth TheoryProduct GrowthLife Cycle Management	1981	81
A New Positioning Typology C. Merle Crawford Journal of Product Innovation Management EngineeringConsumer ResearchBrand StrategyLocalizationMerle Crawford	1985	44
Attitudes of Marketing Executives toward Ethics in Marketing Research C. Merle Crawford Journal of Marketing Advertising EthicsAdvertisingEthical CriticismMedia MarketingResearch Directors	1970	33

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