C. Merle Crawford

The hidden costs of accelerated product development

C. Merle Crawford · Journal of Product Innovation Management · 1992 · 290 citations

Management, Strategic Management, Strategy +10

The Hidden Costs of Accelerated Product Development

C. Merle Crawford · Journal of Product Innovation Management · 1992 · 245 citations

Management, Strategic Management, Strategy +10

2021 ESC Guidelines on cardiovascular disease prevention in clinical practice: Developed by the Task Force for cardiovascular disease prevention in clinical practice with representatives of the European Society of Cardiology and 12 medical societies With the special contribution of the European Association of Preventive Cardiology (EAPC)

Frank L.J. Visseren, François Mach, Yvo M. Smulders et al. · Revista Española de Cardiología (English Edition) · 2022 · 235 citations · Full text

Medicine, Cardiology, Preventive Medicine +14

Marketing Research and the New Product Failure Rate

C. Merle Crawford · Journal of Marketing · 1977 · 181 citations

Management, Marketing, Marketing Management +12

New Product Failure Rates — Facts and Fallacies

C. Merle Crawford · Research Management · 1979 · 156 citations

Management, Operations Management, New Product Development +7