Research Management · 1979 · 156 citations · 3 references
ManagementOperations ManagementNew Product DevelopmentFailure AnalysisProduct DevelopmentFacts AvailableNew Product FailureProduct Development FailureProduct Failure AnalysisProduct Failure Rates
(1979). New Product Failure Rates — Facts and Fallacies. Research Management: Vol. 22, No. 5, pp. 9-13.
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Journal of the American Dietetic Association · 1993 · 1.8K citations
Demon: A Management Model for Marketing New Products
A. Charnes, W. W. Cooper, J. K. Devoe et al. · California Management Review · 1968 · 19 citations