Product Development Failure

Product Development Failure is a type of innovation failure that pertains specifically to the unsuccessful creation or commercialization of new products, distinguished by the inability to meet technical, market, or organizational requirements during the development process.

160

Publications

16.1K

Citations

281

Authors

154

Institutions

Publications per year

2017–2026

24

Authors

281

  1. RG
    Robert G. Cooper

    McMaster University, Canada

    9 publications · 3.3K citations

    9

    h-index

  2. XM
    X. Michael Song

    Michigan State University, United States

    7 publications · 1.3K citations

    7

    h-index

  3. JS
    Jeffrey Schmidt

    Michigan State University, United States

    5 publications · 396 citations

    5

    h-index

  4. CM
    C. Merle Crawford

    University of Michigan, United States

    4 publications · 568 citations

    4

    h-index

  5. ME
    Mark E. Parry

    University of Missouri–Kansas City, United States

    4 publications · 1.2K citations

    4

    h-index

1–5 of 281

Venues

  1. Journal of Product Innovation Management

    29 publications · 5.8K citations

    25

    h-index

  2. R and D Management

    7 publications · 385 citations

    7

    h-index

  3. Journal of Marketing

    JM · 6 publications · 2.9K citations

    6

    h-index

  4. Industrial Marketing Management

    6 publications · 436 citations

    6

    h-index

  5. European Journal of Marketing

    EJM · 5 publications · 245 citations

    5

    h-index

1–5