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Marketing Research and the New Product Failure Rate
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1977
Year
Marketing AnalyticsCustomer SatisfactionConsumer-driven Product DevelopmentDigital MarketingInnovationResearch TechnologyConsumer ResearchBusinessNew Product DevelopmentNew Product SuccessConsumer BehaviorPast 25ManagementTechnological InnovationTechnologyMarketingDiffusion Of InnovationTechnology Transfer
Why has the rate of new product success not climbed as a result of the many advances in marketing research technology over the past 25 years?