Kenny Lim

Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin

Kenny Lim, Aron O’Cass · Journal of Product & Brand Management · 2001 · 218 citations

Marketing, Culture, Consumer Culture +14

The Influence of Brand Associations on Brand Preference and Purchase Intention

Aron O’Cass, Kenny Lim · Journal of International Consumer Marketing · 2002 · 94 citations

Brand Strategy, Consumer Research, Consumer Brand Preferences +17

Understanding the younger Singaporean consumers’ views of western and eastern brands

Aron O’Cass, Kenny Lim · Asia Pacific Journal of Marketing and Logistics · 2002 · 94 citations

Young Singaporeans, International Marketing, Brand Strategy +24

Individual and Area Level Socioeconomic Status and Its Association with Cognitive Function and Cognitive Impairment (Low MMSE) among Community-Dwelling Elderly in Singapore

Liang En Wee, Wei Xin Yeo, Gui Rong Yang et al. · Dementia and Geriatric Cognitive Disorders Extra · 2012 · 77 citations · Full text

Toward understanding the young consumer's brand associations and ethnocentrism in the lion's port

Aron O’Cass, Kenny Lim · Psychology and Marketing · 2002 · 61 citations

Consumer Research, Brand Strategy, Consumer Culture +25