Statistics
Publications
4
Citations
287
H-Index
4
Active since
1998
Affiliations
University of Salford(Current)
Philip Kitchen is an author at University of Salford specializing in consumer behavior, business, and marketing.
Publications per year
1998–2018
4
4
IMC: a consumer psychological perspective
Chris Hackley, Philip Kitchen · Marketing Intelligence & Planning · 1998 · 31 citations
Business, Marketing, Psychology +6
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