Marwa Tourky

East meets West: Toward a theoretical model linking guanxi and relationship marketing

Ahmed Shaalan, Jon Reast, Debra Johnson et al. · Journal of Business Research · 2013 · 90 citations · Full text

Relationship Marketing, Customer Satisfaction, Culture +7

The role of corporate identity in CSR implementation: An integrative framework

Marwa Tourky, Philip J. Kitchen, Ahmed Shaalan · Journal of Business Research · 2019 · 85 citations · Full text

Integrative Framework, Organizational Identity, Csr Implementation +9

The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance

Lucia Porcu, Salvador del Barrio‐García, Philip J. Kitchen et al. · Journal of Business Research · 2019 · 68 citations · Full text

The Hidden Costs of Negative Workplace Gossip: Its Effect on Targets’ Behaviors, the Mediating Role of Guanxi Closeness, and the Moderating Effect of Need for Affiliation

Bao Cheng, Yan Peng, Ahmed Shaalan et al. · Journal of Business Ethics · 2022 · 46 citations · Full text

Hidden Costs, Social Psychology, Social Influence +18

When and how does leader humor promote customer-oriented organizational citizenship behavior in hotel employees?

Bao Cheng, Yun Dong, Yurou Kong et al. · Tourism Management · 2022 · 38 citations · Full text

Customer Experience, Customer Satisfaction, Leader Humor +9