Concepedia

Rizal Ahmad

RA

13

Publications

524

Citations

12

H-Index

2001

Active since

Affiliations

Curtin University Sarawak(Current)

Universiti Tun Abdul Razak

University of Kent

Macquarie University

Bandung Institute of Technology

Rizal Ahmad is an author at Curtin University Sarawak specializing in marketing, management, and customer satisfaction.

Top concepts

MarketingManagementCustomer SatisfactionBusinessConsumer ResearchCustomer RetentionCustomer ServiceConsumer BehaviorMarketing InsightsMarketing Strategy

Publications per year

2001–2020

13

Publications

13

Customer retention management: a reflection of theory and practice

Rizal Ahmad, Francis Buttle · Marketing Intelligence & Planning · 2002 · 157 citations

Customer Experience, Customer Satisfaction, Consumer Research +17

Customer retention: a potentially potent marketing management strategy

Rizal Ahmad, Francis Buttle · Journal of Strategic Marketing · 2001 · 123 citations

Customer Experience, Customer Satisfaction, Brand Strategy +17

Retaining business customers through adaptation and bonding: a case study of HDoX

Rizal Ahmad, Francis Buttle · Journal of Business and Industrial Marketing · 2001 · 46 citations

Customer Experience, Customer Satisfaction, Business-to-business Research +17

Retaining telephone banking customers at Frontier Bank

Rizal Ahmad, Francis Buttle · International Journal of Bank Marketing · 2002 · 39 citations

Customer Experience, Customer Satisfaction, Service Research +12

Benefit segmentation

Rizal Ahmad · International Journal of Market Research · 2003 · 33 citations

Marketing Analytics, Economics, Consumer Decision Making +13

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