Concepedia

Long‐Chuan Lu

LL

15

Publications

1.6K

Citations

13

H-Index

1993

Active since

Affiliations

National Chung Cheng University(Current)

University of Mississippi

Feng Chia University

Asia University

Asia University

Long‐Chuan Lu is an author at National Chung Cheng University specializing in consumer research, consumer behavior, and management.

Top concepts

ManagementConsumer BehaviorConsumer ResearchMarketingConsumer CultureCultureConsumer Decision MakingArtsBusinessDigital Marketing

Publications per year

1993–2019

15

Publications

15

Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness

Long‐Chuan Lu, Wen‐Pin Chang, Hsiu‐Hua Chang · Computers in Human Behavior · 2014 · 409 citations

Consumer Decision Making, Advertising, Product Type +13

Exploring factors that influence knowledge sharing behavior via weblogs

Tai‐Kuei Yu, Long‐Chuan Lu, Tsai-Feng Liu · Computers in Human Behavior · 2009 · 333 citations

Social Media, Influence Knowledge, Knowledge Sharing +7

The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Exploratory Study

Long‐Chuan Lu, Gregory M. Rose, Jeffrey G. Blodgett · Journal of Business Ethics · 1999 · 210 citations

Consumer Personality and Green Buying Intention: The Mediate Role of Consumer Ethical Beliefs

Long‐Chuan Lu, Hsiu‐Hua Chang, Alan L. Chang · Journal of Business Ethics · 2013 · 198 citations

Behavioral Sciences, Consumer Decision Making, Green Marketing +12

Moral Philosophy, Materialism, and Consumer Ethics: An Exploratory Study in Indonesia

Long‐Chuan Lu, Chia-Ju Lu · Journal of Business Ethics · 2009 · 168 citations

Exploratory Study, Culture, Material Culture +9

Rows per page

1–5 of 15