Christian Koch

Biochar, hydrochar and uncarbonized feedstock application to permanent grassland—Effects on greenhouse gas emissions and plant growth

Sonja Schimmelpfennig, Christoph Müller, Ludger Grünhage et al. · Agriculture Ecosystems & Environment · 2014 · 170 citations

Agriculture, Biosystems Engineering, Soil Sciences +17

Market and brand-oriented schools of positioning

Mats Urde, Christian Koch · Journal of Product & Brand Management · 2014 · 75 citations

Business, Marketing, Marketing Management +8

Brands as activists: The Oatly case

Christian Koch · Journal of Brand Management · 2020 · 58 citations

Business, Marketing, Brand Management +10

Corporate brand positioning in complex industrial firms: Introducing a dynamic, process approach to positioning

Christian Koch, Richard Gyrd‐Jones · Industrial Marketing Management · 2019 · 30 citations · Full text

Business, Marketing, Strategic Management +15

PLANT VERSUS COW: Conflict Framing in the Ant/Agonistic Relegitimization of a Market

Christian Koch, Sofia Ulver · Journal of Macromarketing · 2022 · 11 citations · Full text

Social Sciences, Marketing, Political Science +12