Concepedia

Richard Gyrd‐Jones

RG

Statistics

Publications

11

Citations

647

H-Index

11

Active since

2012

Affiliations

Copenhagen Business School(Current)

Griffith University

Richard Gyrd‐Jones is an author at Copenhagen Business School specializing in brand management, marketing, and business.

Publications per year

2012–2023

11

Publications

11

Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems

Richard Gyrd‐Jones, Niels Kornum · Journal of Business Research · 2012 · 209 citations

Business, Marketing, Marketing Management +16

Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system

Niels Kornum, Richard Gyrd‐Jones, Nadia Al Zagir et al. · Journal of Business Research · 2016 · 65 citations

Business, Marketing, Marketing Management +16

Development of new B2B venture corporate brand identity: A narrative performance approach

Minna Törmälä, Richard Gyrd‐Jones · Industrial Marketing Management · 2017 · 63 citations · Full text

Business, Marketing, Marketing Management +12

Sustainable brand-based innovation: The role of corporate brands in driving sustainable innovation

Nicky Nedergaard, Richard Gyrd‐Jones · Journal of Brand Management · 2013 · 60 citations

Business, Innovation Management, Marketing +14

Knowledge sharing in online brand communities

Sarah Sloan, Kelli Bodey, Richard Gyrd‐Jones · Qualitative Market Research An International Journal · 2015 · 53 citations

Social Sciences, Marketing, Marketing Management +16

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