Concepedia

Niels Kornum

NK

Statistics

Publications

4

Citations

672

H-Index

4

Active since

2012

Affiliations

Copenhagen Business School(Current)

Niels Kornum is an author at Copenhagen Business School specializing in brand identity management, brand equity, and business.

Publications per year

2012–2016

4

Publications

4

Addressing food waste reduction in Denmark

Afton Halloran, Jesper Clement, Niels Kornum et al. · Food Policy · 2014 · 355 citations

Management, Food Science, Food Policy +11

Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems

Richard Gyrd‐Jones, Niels Kornum · Journal of Business Research · 2012 · 209 citations

Business, Marketing, Marketing Management +16

Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system

Niels Kornum, Richard Gyrd‐Jones, Nadia Al Zagir et al. · Journal of Business Research · 2016 · 65 citations

Business, Marketing, Marketing Management +16

Multi-stakeholder virtual dialogue: Introduction to the special issue

Niels Kornum, Hans Mühlbacher · Journal of Business Research · 2012 · 43 citations

Management, Communication, Organizational Communication +9

1–4 of 4