Concepedia

Nadia Al Zagir

NA

Statistics

Publications

1

Citations

65

H-Index

1

Active since

2016

Affiliations

Copenhagen Business School(Current)

Nadia Al Zagir is an author at Copenhagen Business School specializing in brand identity systems, brand image, and integration synergies.

Publications per year

2016–2016

1

Publications

1

Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system

Niels Kornum, Richard Gyrd‐Jones, Nadia Al Zagir et al. · Journal of Business Research · 2016 · 65 citations

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