Concepedia

Minna Törmälä

MT

Statistics

Publications

2

Citations

112

H-Index

2

Active since

2017

Affiliations

University of Oulu(Current)

Minna Törmälä is an author at University of Oulu specializing in brand strategy, business, and brand management.

Publications per year

2017–2017

2

Publications

2

Development of new B2B venture corporate brand identity: A narrative performance approach

Minna Törmälä, Richard Gyrd‐Jones · Industrial Marketing Management · 2017 · 63 citations · Full text

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The roles of business partners in corporate brand image co-creation

Minna Törmälä, Saila Saraniemi · Journal of Product & Brand Management · 2017 · 49 citations

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