Concepedia

Zafar Iqbal

ZI

5

Publications

630

Citations

5

H-Index

2003

Active since

Affiliations

DePaul University(Current)

Zafar Iqbal is an author at DePaul University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingStrategyBusiness StrategyConsumer BehaviorConsumer ResearchDigital MarketingProduct ManagementStrategic Management

Publications per year

2003–2011

5

Publications

5

Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products

Rajesh Sethi, Zafar Iqbal · Journal of Marketing · 2008 · 277 citations

Gate Conditionality, Novel New Products, New Product Performance +14

Self‐service technology and online financial service choice

Xin Ding, Rohit Verma, Zafar Iqbal · International Journal of Service Industry Management · 2007 · 143 citations

Digital Marketing, Consumer Research, Online Customer Behavior +17

Understanding Consumer Choices and Preferences in Transaction-Based e-Services

Zafar Iqbal, Rohit Verma, Roger J. Baran · Journal of Service Research · 2003 · 86 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +14

Developing New-to-the-Firm Products: The Role of Micropolitical Strategies

Rajesh Sethi, Zafar Iqbal, Anju Sethi · Journal of Marketing · 2011 · 63 citations

Innovation Evaluation, Face Resistance, Unfair Competition +20

Uniting Active and Deep Learning to Teach Problem-Solving Skills

Nina Diamond, Stephen K. Koernig, Zafar Iqbal · Journal of Marketing Education · 2008 · 61 citations

Artificial Intelligence, Marketing Analytics, Engineering +20

Rows per page

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