Concepedia
Statistics
Publications
10
Citations
634
H-Index
Active since
2015
Affiliations
Pennsylvania State University(Current)
University of Houston
China Tourism Academy
California State Polytechnic University
Washington State University
Na Su is an author at Pennsylvania State University specializing in marketing, hospitality marketing, and consumer behavior.
Publications per year
2015–2021
Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands
Na Su, Dennis Reynolds · International Journal of Hospitality Management · 2017 · 145 citations
Business, Marketing, Marketing Management +14
How Sincere is an Apology? Recovery Satisfaction in A Robot Service Failure Context
Yaou Hu, Hyounae Min, Na Su · Journal of Hospitality & Tourism Research · 2021 · 142 citations
Engineering, Hospitality Management, Tourism Management +15
How to make your Facebook posts attractive
Na Su, Dennis Reynolds, Bixuan Sun · International Journal of Contemporary Hospitality Management · 2015 · 79 citations
Social Sciences, Communication, Marketing +17
Friendship on social networking sites: Improving relationships between hotel brands and consumers
Na Su, Babu John Mariadoss, Dennis Reynolds · International Journal of Hospitality Management · 2015 · 75 citations
Business, Hospitality Management, Marketing +14
Does gender bias exist? The impact of gender congruity on consumer’s Airbnb booking intention and the mediating role of trust
Na Su, Anna S. Mattila · International Journal of Hospitality Management · 2019 · 64 citations
Social Sciences, Marketing, Marketing Management +10
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