Thuy Nguyen

Intellectual capital through the eyes of the consumer

Thuy Nguyen, Charlene A. Dadzie, Arezoo Davari et al. · Journal of Product & Brand Management · 2015 · 41 citations

Value Theory, Brand Strategy, Consumer Research +18

Allocation of Salespeople's resources for generating new sales opportunities across four types of customers

Thuy Nguyen, Audhesh K. Paswan, Alan J. Dubinsky · Industrial Marketing Management · 2017 · 32 citations

Marketing Analytics, Customer Satisfaction, Management +5

Self-control and sustainability consumption: Findings from a cross cultural study

Thuy Nguyen, Charlene A. Dadzie, Himadri Roy Chaudhuri et al. · Journal of International Consumer Marketing · 2019 · 23 citations

Sustainable Consumption, Sustainable Development, Consumer Research +17

The Relationship between CSR and CBBE in Sub-Saharan Africa: The Moderating Role of Customer Perceived Value

Prince Kodua, Charles Blankson, Swati Panda et al. · Journal of African Business · 2022 · 20 citations

Customer Satisfaction, International Marketing, Consumer Study +17

The invisible identity in a visible world: how religiosity mediates consumer culture and the marketplace

Thuy Nguyen, Shih Yung Chou, Charles Blankson et al. · Journal of Product & Brand Management · 2019 · 17 citations

Religiosity, Value Theory, Consumer Research +17