Concepedia
Statistics
Publications
8
Citations
438
H-Index
Active since
2016
Affiliations
Renmin University of China(Current)
Monash University
Ying Ding is an author at Renmin University of China specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorBusinessConsumer Decision MakingAdvertisingConsumer UncertaintyCustomer SatisfactionInteractive Marketing
Publications per year
2016–2022
A re-examination of service standardization versus customization from the consumer’s perspective
Ying Ding, Hean Tat Keh · Journal of Services Marketing · 2016 · 140 citations
Customer Satisfaction, Consumer Uncertainty, Consumer Research +20
Consumer reliance on intangible versus tangible attributes in service evaluation: the role of construal level
Ying Ding, Hean Tat Keh · Journal of the Academy of Marketing Science · 2017 · 140 citations
Customer Satisfaction, Service Quality, Service Research +12
Environmental Factors in Operations Management: The Impact of Air Quality on Product Demand
Ying Ding, Yanping Tu, Jingchuan Pu et al. · Production and Operations Management · 2021 · 41 citations
Environmental Performance, Consumer Uncertainty, Engineering +25
Blending package shape with the gender dimension of brand image: How and why?
Jun Pang, Ying Ding · International Journal of Research in Marketing · 2020 · 28 citations
Gender Identity, Gender Studies, Blending Package Shape +6
The impact of monetary rewards on product sales in referral programs: The role of product image aesthetics
Xia Wang, Ying Ding · Journal of Business Research · 2022 · 25 citations
Customer Experience, Customer Satisfaction, Monetary Rewards +13
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