Concepedia

Lu Zhang

LZ

46

Publications

1.9K

Citations

23

H-Index

2014

Active since

Affiliations

Michigan State University(Current)

University of Central Florida

Florida State University

Jinan University

Pennsylvania State University

Lu Zhang is an author at Michigan State University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionCommunicationHospitality MarketingTourismSocial Sciences

Publications per year

2014–2025

46

Publications

46

Effects of virtual reality on theme park visitors' experience and behaviors: A presence perspective

Wei Wei, Ruoxi Qi, Lu Zhang · Tourism Management · 2018 · 378 citations

Behavioral Sciences, Engineering, Theme Park Visitors +12

Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention

Yusi Cheng, Wei Wei, Lu Zhang · International Journal of Contemporary Hospitality Management · 2020 · 203 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +26

Sustainability communication: The effect of message construals on consumers’ attitudes towards green restaurants

Nathaniel D. Line, Lydia Hanks, Lu Zhang · International Journal of Hospitality Management · 2016 · 141 citations

Consumer Decision Making, Green Marketing, Green Restaurants +11

Lu Zhang, Luorong Wu, Anna S. Mattila · Journal of Travel Research · 2014 · 96 citations

Online Customer Behavior, Consumer Decision Making, Social Media +14

When positive reviews backfire: The effect of review dispersion and expectation disconfirmation on Airbnb guests’ experiences

Lu Zhang, Wei Wei, Nathaniel D. Line et al. · International Journal of Hospitality Management · 2021 · 66 citations

Customer Satisfaction, Review Dispersion, Behavioral Sciences +15

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