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When positive reviews backfire: The effect of review dispersion and expectation disconfirmation on Airbnb guests’ experiences

Customer SatisfactionReview DispersionBehavioral SciencesCustomer ReviewOnline Customer BehaviorBehavioral Decision MakingManagementConsumer ResearchPersuasionSocial InfluenceConsumer BehaviorAirbnb GuestsUser FeedbackMarketingConsumer EngagementSocial SciencesPositive Reviews BackfireCustomer Loyalty