Author
Taehee Kim
Also Known As
Kim Taehee, TAEHEE KIM, Tae-Hee Kim, Taehee Kim
43
Publications
464
Citations
12
H-Index
64
Concepts
All Affiliations
| # | Concept | H-Index | Publications | Citations |
|---|---|---|---|---|
1 | Management | 4 | 4 | 126 |
2 | Business | 3 | 3 | 104 |
3 | Engineering | 3 | 3 | 40 |
4 | Arts | 2 | 2 | 44 |
5 | Biomedical Engineering | 1 | 1 | 17 |
Taehee Kim
×
15
Publications
342
Citations
12
H-Index
| Year | Citations | |
|---|---|---|
2010 | 64 | |
2018 | 38 | |
2022 | 32 | |
2015 | 22 | |
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer Taehee Kim, Hyo Min Seo, Kyung-Ro Chang International Journal of Sports Marketing and Sponsorship Advertising ContextDigital MarketingCelebrity-advertising Context CongruenceConsumer ResearchBrand Strategy | 2017 | 22 |
2011 | 21 | |
2014 | 21 | |
2012 | 21 | |
2020 | 20 | |
2014 | 18 |
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