15
Publications
342
Citations
12
H-Index
2010
Active since
Taehee Kim is an author at Sungkyunkwan University specializing in management, marketing, and engineering.
Top concepts
MarketingManagementBusinessEngineeringPerformance StudiesArtsChemistryAdvertisingMaterial ScienceSocial Influence
Publications per year
2010–2022
15
15
Hyo Min Seo, Min Cheol Kim, Kyung-Ro Chang et al. · International Journal of Innovation Management · 2015 · 22 citations
Innovation Adoption, Innovative Behaviour, Knowledge Creation +19
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Taehee Kim, Hyo Min Seo, Kyung-Ro Chang · International Journal of Sports Marketing and Sponsorship · 2017 · 22 citations
Advertising Context, Digital Marketing, Celebrity-advertising Context Congruence +23
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