Concepedia

Aman Abid

AA

Statistics

Publications

6

Citations

177

H-Index

6

Active since

2019

Affiliations

The University of Western Australia(Current)

Aman Abid is an author at The University of Western Australia specializing in marketing, social media marketing, and political marketing.

Publications per year

2019–2025

6

Publications

6

Political social media marketing: a systematic literature review and agenda for future research

Aman Abid, Sanjit Kumar Roy, Jennifer Lees‐Marshment et al. · Electronic Commerce Research · 2023 · 41 citations · Full text

Management, Marketing, Marketing Management +9

Business Model Innovation through AI Adaptation: The Role of Strategic Human Resources Management

Sanjit Kumar Roy, Bidit Lal Dey, David Brown et al. · British Journal of Management · 2025 · 37 citations · Full text

Management, Human Resource Management, Strategic Management +17

An Exploration of Social Media-Enabled Voter Relationships through uses and Gratifications Theory, Psychological Contract and Service-Dominant Orientation

Aman Abid, Paul Harrigan · Australasian Marketing Journal (AMJ) · 2020 · 33 citations

Social Sciences, Communication, Political Communication +16

Online relationship marketing through content creation and curation

Aman Abid, Paul Harrigan, Sanjit Kumar Roy · Marketing Intelligence & Planning · 2019 · 32 citations

Social Sciences, Communication, Marketing +16

A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social media

Aman Abid, Paul Harrigan, Sanjit Kumar Roy · Journal of Strategic Marketing · 2020 · 23 citations

Business, Marketing, Political Science +12

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