Concepedia
Statistics
Publications
6
Citations
485
H-Index
Active since
2014
Affiliations
Pennsylvania State University(Current)
The University of Texas at San Antonio
University of Guelph
Saerom Lee is an author at Pennsylvania State University specializing in marketing, consumer theory, and social sciences.
Publications per year
2014–2022
I'm Moral, but I Won't Help You: The Distinct Roles of Empathy and Justice in Donations
Saerom Lee, Karen Page Winterich, William T. Ross · Journal of Consumer Research · 2014 · 233 citations
Social Sciences, Psychology, Social Psychology +14
To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures
Saerom Lee, Lisa E. Bolton, Karen Page Winterich · Journal of Consumer Research · 2017 · 101 citations
Management, Marketing, Organization Studies +12
Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness
Saerom Lee, Hans Baumgartner, Karen Page Winterich · Journal of Consumer Psychology · 2018 · 57 citations
Business, Marketing, Marketing Management +10
Normative Social Influence and Online Review Helpfulness: Polynomial Modeling and Response Surface Analysis
Hyunmi Baek, Saerom Lee, Sehwan Oh et al. · Journal of electronic commerce research · 2015 · 43 citations
Business, Marketing, Marketing Management +13
Mixed signals? Decoding luxury consumption in the workplace
Saerom Lee, Lisa E. Bolton · Journal of Business Research · 2020 · 31 citations
Social Sciences, Communication, Marketing +13
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