Concepedia
Statistics
Publications
15
Citations
1.1K
H-Index
14
Active since
2004
Affiliations
Korea University(Current)
Hanyang University
Seoul National University
Kyungpook National University
Hannam University
Hyunmi Baek is an author at Korea University specializing in marketing, management, and arts.
Top concepts
MarketingArtsManagementSocial MediaJournalismCommunicationInteractive MarketingAdvertisingContent AnalysisConsumer Research
Publications per year
2004–2022
Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues
Hyunmi Baek, JoongHo Ahn, Youngseok Choi · International Journal of Electronic Commerce · 2012 · 576 citations
Customer Satisfaction, Digital Marketing, Consumer Research +20
Does the dispersion of online review ratings affect review helpfulness?
Soyeon Lee, Saerom Lee, Hyunmi Baek · Computers in Human Behavior · 2020 · 90 citations
Reliability, Online Customer Behavior, Customer Review +8
Electronic word-of-mouth, box office revenue and social media
Hyunmi Baek, Sehwan Oh, Hee‐Dong Yang et al. · Electronic Commerce Research and Applications · 2017 · 68 citations
Advertising, Social Media, Digital Marketing +6
Normative Social Influence and Online Review Helpfulness: Polynomial Modeling and Response Surface Analysis
Hyunmi Baek, Saerom Lee, Sehwan Oh et al. · Journal of electronic commerce research · 2015 · 43 citations
Consumer Uncertainty, Online Review Helpfulness, Digital Marketing +30
Cost effective protection architecture to provide diverse protection demands in Ethernet passive optical network
Yu-Mi Kim, Jung Yul Choi, Jeong-Hee Ryou et al. · 2004 · 39 citations
Hardware Security, Engineering, Diverse Protection Demands +7
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