13
Publications
468
Citations
11
H-Index
2006
Active since
Anne‐Françoise Audrain‐Pontevia is an author at Université du Québec à Montréal specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessCustomer SatisfactionConsumer BehaviorInteractive MarketingAdvertisingService QualityMarketing Strategy
Publications per year
2006–2023
13
13
A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyalty
Anne‐Françoise Audrain‐Pontevia, Gilles N’Goala, Ingrid Poncin · Journal of Retailing and Consumer Services · 2013 · 81 citations · Full text
Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +10
Rows per page
1–5 of 13