Allan J. Kimmėl

Ethics and Values in Applied Social Research

David R. Rudy, Allan J. Kimmėl · Teaching Sociology · 1989 · 138 citations

Dilemmas Confidentiality, Privacy Special Problems, Applied Social Research +10

WOM and social media: Presaging future directions for research and practice

Allan J. Kimmėl, Philip J. Kitchen · Journal of Marketing Communications · 2013 · 114 citations

Social Medium Monitoring, Digital Marketing, Social Marketing +25

Analysis of commercial rumors from the perspective of marketing managers: Rumor prevalence, effects, and control tactics

Allan J. Kimmėl, Anne‐Françoise Audrain‐Pontevia · Journal of Marketing Communications · 2010 · 66 citations

Commercial Rumors, Advertising, Media Marketing +15

Rumors and the Financial Marketplace

Allan J. Kimmėl · Journal of Behavioral Finance · 2004 · 55 citations

Disinformation, Fake News, Financial Marketplace +14

Neuromarketing Research Practices: Attitudes, Ethics, and Behavioral Intentions

Elitza Bakardjieva, Allan J. Kimmėl · Ethics & Behavior · 2016 · 52 citations

Behavioral Decision Making, Digital Marketing, Consumer Study +20