4
Publications
207
Citations
4
H-Index
2002
Active since
Affiliations
Chien-Heng Chou is an author at Chinese Culture University specializing in business, customer satisfaction, and management.
Top concepts
BusinessManagementEngineeringCustomer SatisfactionEconomicsMarketingBureaucracyClean EnergyEnergy PolicyPublic Sector
Publications per year
2002–2023
4
4
A Bayesian Approach to Modeling Purchase Frequency
Lichung Jen, Chien-Heng Chou, Greg M. Allenby · Marketing Letters · 2003 · 42 citations
Rows per page
1–4 of 4