Statistics
Publications
8
Citations
394
H-Index
8
Active since
1996
Lichung Jen is an author at National Taiwan University specializing in marketing, business, and marketing strategy.
Publications per year
1996–2021
8
8
A Bayesian Approach to Modeling Purchase Frequency
Lichung Jen, Chien-Heng Chou, Greg M. Allenby · Marketing Letters · 2003 · 42 citations
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