Concepedia

Rosalind McMullan

RM

Statistics

Publications

6

Citations

744

H-Index

6

Active since

2003

Affiliations

Auburn University(Current)

University of Ulster

Rosalind McMullan is an author at Auburn University specializing in customer satisfaction, marketing, and business.

Publications per year

2003–2010

6

Publications

6

Customer loyalty: an empirical study

Rosalind McMullan, Audrey Gilmore · European Journal of Marketing · 2008 · 211 citations

Business, Marketing, Marketing Management +11

The conceptual development of customer loyalty measurement: A proposed scale

Rosalind McMullan, Audrey Gilmore · Journal of Targeting Measurement and Analysis for Marketing · 2003 · 188 citations · Full text

Business, Marketing, Marketing Management +13

Service in the restaurant industry: an American and Irish comparison of service failures and recovery strategies

Rene Dentiste Mueller, Adrian Palmer, Rhonda W. Mack et al. · International Journal of Hospitality Management · 2003 · 122 citations

Management, Hospitality Management, Recovery Planning +16

A multiple‐item scale for measuring customer loyalty development

Rosalind McMullan · Journal of Services Marketing · 2005 · 122 citations

Business, Marketing, Marketing Management +15

Scales in services marketing research: a critique and way forward

Audrey Gilmore, Rosalind McMullan · European Journal of Marketing · 2009 · 75 citations

Business, Marketing, Marketing Management +12

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