Rosalind McMullan - Concepedia

Author

Rosalind McMullan

Also Known As

R McMullan, Rosalind McMullan

Publications

747

Citations

H-Index

Concepts

All Affiliations

Rosalind McMullan is an author at Auburn University specializing in customer satisfaction, business, and management.

#	Concept	H-Index	Publications	Citations
1	Business	6	6	740
2	Management	6	6	740
3	Marketing	6	6	740
4	Behavioral Sciences	1	1	26
5	Brand Management	1	1	211

Rosalind McMullan

Publications

740

Citations

H-Index

Page 1

	Year	Citations
Customer loyalty: an empirical study Rosalind McMullan, Audrey Gilmore European Journal of Marketing Customer SatisfactionConsumer MotivationValue TheoryConsumer ResearchBrand Loyalty	2008	211
The conceptual development of customer loyalty measurement: A proposed scale Rosalind McMullan, Audrey Gilmore Journal of Targeting Measurement and Analysis for Marketing Customer ExperienceCustomer SatisfactionService QualityCustomer RetentionCustomer Loyalty Measurement	2003	187
A multiple‐item scale for measuring customer loyalty development Rosalind McMullan Journal of Services Marketing Customer Loyalty DevelopmentCustomer SatisfactionCustomer ExperienceConsumer Decision MakingService Quality	2005	122
Service in the restaurant industry: an American and Irish comparison of service failures and recovery strategies Rene Dentiste Mueller, Adrian Palmer, Rhonda W. Mack, International Journal of Hospitality Management Customer SatisfactionIrish ComparisonService RecoveryService ResearchServices Management	2003	121
Scales in services marketing research: a critique and way forward Audrey Gilmore, Rosalind McMullan European Journal of Marketing Customer SatisfactionServices ManagementConsumer ResearchPerformance Measurement SystemsMeasurement Scale	2009	73
Towards a valid and reliable measure of visitor satisfaction Rosalind McMullan, Martin O’Neill Journal Of Vacation Marketing Customer SatisfactionVisitor SatisfactionBehavioral SciencesDestination MarketingEmpirical Study	2010	26

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