John J. Wheatley - Concepedia

Author

John J. Wheatley

University of Washington

Also Known As

John J. Wheatley, John Wheatley

Publications

703

Citations

H-Index

Concepts

All Affiliations

University of Washington

About

John J. Wheatley is an author at University of Washington specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	11	14	472
2	Business	10	10	353
3	Arts	2	2	55
4	Health Sciences	1	1	30
5	Law	1	1	10

John J. Wheatley

Publications

609

Citations

H-Index

Page 1

	Year	Citations
The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality John J. Wheatley, John S. Y. Chiu Journal of Marketing Research Customer SatisfactionHigh Prestige StoresRespondent CharacteristicsConsumer Demographic CharacteristicsManagement	1977	176
The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality John J. Wheatley, John S. Y. Chiu Journal of Marketing Research	1977	89
The Relationship between Anxiety and Positive and Negative Advertising Appeals John J. Wheatley, Sadaomi Oshikawa Journal of Marketing Research Behavioral Decision MakingAffective DesignNegative AppealsAffective VariableFear Appeals	1970	58
Music and Radio Advertising: Effects of Tempo and Placement George Brooker, John J. Wheatley ScholarWorks (Central Washington University)	1994	48
Marketing and the Use of Fear- or Anxiety-arousing Appeals John J. Wheatley Journal of Marketing Customer SatisfactionAdvertisingConsumer StudyFear AppealsExperimental Test	1971	38
Influence of Commercial's Length and Position John J. Wheatley Journal of Marketing Research Field ExperimentPosition Influence EffectivenessLaboratory ExperimentQuasi-experimentMarket Analysis	1968	32
The Influence of Prior Product Experience, Price and Brand on Quality Perception John J. Wheatley, Richard G. Walton, John S. Y. Chiu ACR North American Advances Customer SatisfactionBrand EquityHealth SciencesProduct ExperienceManagement	1977	30
The Relationship between Anxiety and Positive and Negative Advertising Appeals John J. Wheatley, Sadaomi Oshikawa Journal of Marketing Research AdvertisingBehavioral Decision MakingFear AppealsManagementSocial Marketing	1970	28
The Use of Black Models in Advertising John J. Wheatley Journal of Marketing Research Critical Race TheoryTargeted AdvertisingConsumer ResearchRacial StudyBlack Experience	1971	23
Marketing and the Use of Fear- or Anxiety-Arousing Appeals John J. Wheatley Journal of Marketing Customer SatisfactionAdvertisingConsumer StudyFear AppealsExperimental Test	1971	18

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