Concepedia

John J. Wheatley

JJ

Statistics

Publications

16

Citations

609

H-Index

12

Active since

1968

Affiliations

University of Washington(Current)

John J. Wheatley is an author at University of Washington specializing in marketing, management, and business.

Top concepts

MarketingManagementConsumer ResearchBusinessAdvertisingConsumer BehaviorMarketing CommunicationCustomer SatisfactionFear AppealsAdvertising Effectiveness

Publications per year

1968–1994

16

Publications

16

The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality

John J. Wheatley, John S. Y. Chiu · Journal of Marketing Research · 1977 · 176 citations

Customer Satisfaction, High Prestige Stores, Respondent Characteristics +13

The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality

John J. Wheatley, John S. Y. Chiu · Journal of Marketing Research · 1977 · 89 citations

The Relationship between Anxiety and Positive and Negative Advertising Appeals

John J. Wheatley, Sadaomi Oshikawa · Journal of Marketing Research · 1970 · 58 citations

Behavioral Decision Making, Affective Design, Negative Appeals +21

Music and Radio Advertising: Effects of Tempo and Placement

George Brooker, John J. Wheatley · ScholarWorks (Central Washington University) · 1994 · 48 citations

Marketing and the Use of Fear- or Anxiety-arousing Appeals

John J. Wheatley · Journal of Marketing · 1971 · 38 citations

Customer Satisfaction, Advertising, Consumer Study +13

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