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The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality
89
Citations
0
References
1977
Year
John J. Wheatley, John S. Y. Chiu, The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality, Journal of Marketing Research, Vol. 14, No. 2 (May, 1977), pp. 181-186