George Brooker - Concepedia

Concepedia

Author

George Brooker

Also Known As

George Brooker, Robert J. Sternberg

13

Publications

608

Citations

9

H-Index

43

Concepts

GB

About

George Brooker is an author specializing in management, marketing, and psychology.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	5	5	440
2	Business	2	2	46
3	Social Sciences	2	2	307
4	Education	1	1	33
5	Accounting	1	1	33

George Brooker

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7

Publications

558

Citations

7

H-Index

	Year	Citations
The Self-Actualizing Socially Conscious Consumer George Brooker Journal of Consumer Research Consumer MotivationConsumer StudySocial PsychologyConsumer ResearchPsychology	1976	199
A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appeals George Brooker Journal of Advertising Behavioral Decision MakingSocial PsychologyFear AppealsPersuasive TechnologyConsumer Research	1981	108
An Assessment of an Expanded Measure of Perceived Risk George Brooker ACR North American Advances Risk AssessmentRisk CommunicationRisk ManagementManagementRisk	1984	87
To the Victors Belong the Spoils? College Athletics and Alumni Giving. George Brooker, Ted Klastorin Social Science Quarterly Alumni GivingPerformance StudiesCollege AthleticsHigher Education PolicyHigher Education Management	1981	70
Music and Radio Advertising: Effects of Tempo and Placement George Brooker, John J. Wheatley ScholarWorks (Central Washington University)	1994	48
Peer Ratings of Graduate Programs for Business George Brooker, Phillip Shinoda The Journal of Business Graduate ProgramsComparative RankingsPeer RatingsManagement EducationAccounting	1976	33
The Effects of Sampling and Information on Brand Choice When Beliefs in Quality Differences Are Ambiguous George Brooker, John J. Wheatley, John S. Y. Chiu ACR North American Advances Customer SatisfactionBrand ChoiceBehavioral Decision MakingQuality DifferencesBias	1986	13

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