Concepedia
Statistics
Publications
7
Citations
558
H-Index
Active since
1976
George Brooker is an author specializing in management, marketing, and psychology.
Top concepts
ManagementMarketingPsychologyConsumer ResearchBusinessAdvertisingSocial SciencesHigher EducationSocial PsychologyBehavioral Science
Publications per year
1976–1994
The Self-Actualizing Socially Conscious Consumer
George Brooker · Journal of Consumer Research · 1976 · 199 citations
Consumer Motivation, Consumer Study, Social Psychology +21
A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appeals
George Brooker · Journal of Advertising · 1981 · 108 citations
Behavioral Decision Making, Social Psychology, Fear Appeals +22
An Assessment of an Expanded Measure of Perceived Risk
George Brooker · ACR North American Advances · 1984 · 87 citations
Risk Assessment, Risk Communication, Risk Management +7
To the Victors Belong the Spoils? College Athletics and Alumni Giving.
George Brooker, Ted Klastorin · Social Science Quarterly · 1981 · 70 citations
Alumni Giving, Performance Studies, College Athletics +3
Music and Radio Advertising: Effects of Tempo and Placement
George Brooker, John J. Wheatley · ScholarWorks (Central Washington University) · 1994 · 48 citations
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